Bubbies Ice Cream – Fred Bryant Design

Bubbies Ice Cream

Bubbies Ice Cream

Bubbies Ice Cream

Bubbies Ice Cream

Industry
Food
Overview

Starting with the first scoop shop in 1985 on the island of Oahu, founder Keith spent every waking minute exploring ice cream’s delicious possibilities, crafting one delectable flavor at a time. All the while, he drew his inspiration from the surrounding utopia. It wasn’t long after tasting mochi that he began perfecting it, too—and perfect it he did. This is how Bubbies Mochi came to be. And in their online store Bubbies offers their ice cream lovers the same reasons to believe and serve up new ways to flavor euphoria.

Role
  • UI + UX Director
Year
  • 2022
Due diligence
  • Discovery + Research
  • UX Strategy
  • Site Map
Delivery
  • Prototyping
  • Design
  • Animation
  • 3D Rendering
    Key Features
    • Omni-channel purchasing
    • Own-able brand experience
    • Scalable + Modular system
IMPACT
  • #1 and fastest-growing mochi ice cream brand in the natural channel
  • Reported a 25% in year-over-year sales in key markets
  • Expanded distribution to new regions and retailers
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