Mighty Swell – Fred Bryant Design

Mighty Swell – Fred Bryant Design

UI + UX Director at Moxie SozoSpecialized in the digital space for over a decade. Experienced as both a designer + developer. Creating digital experiences that elevate motion and interaction for a variety of industries; CPG, DMO, events, and hospitality.

Resume linkedIn fjbryant94@gmail.com(Email, Subject:Fred Bryant | UI + UX Director)

Outdoorsmen joined at the hip with his dog, Boogie. Spending time fishing + backcountry skiing.

Blender
Figma
Adobe
Maya
Rhino

PHP
Javascript
Vue.js
GSAP
Processing.js
Paper.js

Midjourney
Studio Photography
Product Photography

Mighty Swell

Mighty Swell

Mighty Swell

Mighty Swell

Industry

Beverage

Overview

With many product lines of all different visual identities, Mighty Swell set out to burst flavor and desire for exploration in the web experience. Their new launch a go-to-market strategy that included a custom beverage finder and omni-purchase opportunities. Through each path through the website, audiences are able to live in each of the unique brand worlds of their case packs.

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Role

UI + UX Director

Year

2024

Due diligence

Discovery + Research
UX Strategy
Site Map
User Journey

Delivery

Prototyping
Design
Animation
3D Rendering
Photography

Key Features

Custom Beverage Finder
Content Hub
Brand world experience

IMPACT

Established new streams of income
Increased revenue
92% site performance
Increased time on page
Increased time on site
Increased page views
Decreased bounce rate
Improved Accessibility

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Selected Works

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