Mauna Loa
Mauna Loa
Mauna Loa
Mauna Loa
Industry
Food
Overview
Mauna Loa brings the mighty macadamia to the world. And in the re-imagined ecommerce experience the travel novelty gave access to the rest of the lower 48. With new ways to buy and sell Mauna Loa was able to grow into new product verticals. Through their increased brand recognition, omni-channel purchasing opportunities Mauna Loa has thrive in the food space.
Role
- UI + UX Director
Year
- 2019 - 2024
Due diligence
- Discovery + Research
- UX Strategy
- Site Map
- User Journey
Delivery
- Prototyping
- Design
- Animation
- 3D Rendering
- Omni-channel purchasing
- Custom Ice Cream Product Bundler
- Custom Product Finder
- Mixed Media Content Hub
Key Features
IMPACT
- Established new revenue streams
- Increased online revenue
- Expanded distribution to new regions and retailers
- Increased time on site
- Increased page views
- Decreased bounce rate
- Increased conversion rate
- Improved Cart Performance
- Web Excellence Awards
- Launched new digitized purchasing opportunities
- Increase lead generation
